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Who Can Benefit From Headless Shopify?

Sep 5, 20238 min read
by Murtuza Kutub
Who Can Benefit From Headless Shopify? Hero

The eCommerce world has witnessed tremendous changes. The primary being the birth of social media commerce, the explosion of mobile commerce, and the ever-shifting consumer behavior and expectations. The global eCommerce industry may reach $27.15 trillion by 2027. Organizations indulging in the swiftly growing sector have various development opportunities.

However, there is more than meets the eye when building a successful eCommerce business. Consumers now want superior customer service coupled with a personalized shopping experience. They desire curated, engaging, fast, and personal online websites and applications. Hence, optimizing and streamlining the customer journey should be at the forefront of any business. It defines and determines your position in the market.

Consequently, you must rethink how you approach eCommerce to deliver services and meet expectations. But how can you keep up with the flying trends and instantly respond to technological changes? And how can an eCommerce platform meet the present demands of consumers?

The simple answer is to be present wherever your customers are. And the means to achieving it lies in going headless! What is it? And how can it impact your firm? This article will give you an insight into decoupled commerce solutions, their importance, and how headless Shopify benefits various businesses and candidates.

Overview of Decoupled eCommerce Solutions

Decoupled or headless eCommerce is a strategy to create a platform that connects the front-end user interface (UI) from the back-end infrastructure via APIs. It entails that you can engineer a personalized user experience. The plus point? You can do so without compromising the functionality of your existing eCommerce platform.

As confusing as it may sound, headless eCommerce is a simple concept. Suppose your website utilizes a Content Management System (CMS) in the front end. You detach the front end from the back-end functionality, say shopping cart, and there you have a headless platform.

In essence,

  • Headless technology connects front-end and back-end via Application Programming Interfaces (APIs). 
  • The decoupled architecture gives you more command over the customer experience. 
  • You can engage with the consumers and deliver exceptional services that exceed their expectations.

The primary reason to go with headless commerce solutions may be because you have ideas and notions that no system can facilitate out of the box. You may have found customization but could not afford the long development cycles and maintenance

Headless commerce solutions will let you retain the customization and cut costs and upkeep. The advanced APIs boost the flexibility to think beyond the limits of one technology or platform. It enables you to connect systems seamlessly in a modular fashion.

Importance of Finding the Right eCommerce Solution for Your Business

Personalized and tailored experiences are critical in the eCommerce market.

Why so?

Word-of-mouth accounts for 13% of all sales and drives $6 trillion in annual global spending. The more pleasant time a consumer has on your website, the more chances are for you to gain new customers. Moving to headless commerce is a huge decision.

Many people think it is an automated business model that relieves you from the pains a brick-and-mortar storefront brings. You can not be further from the truth if you believe the same. The reality is that eCommerce can be as challenging as another business or even more. It is so because it relies on a single variable, a third-party platform.

You have to leverage a third-party platform to develop your digital business. Of course, you can sell products using a custom-built website. However, the right eCommerce solution will be essential to scale your operations. Not only will it help you meet your needs, but it will also ensure flexibility and scalability as your business grows.

Headless eCommerce Shopify is one such platform. It gives you more control over your developer and buyer experiences.

Business Types that Can Benefit from Headless Shopify

Businesses are always competing for mindshare while dealing with increased customer acquisition costs. Leveraging headless technology stands as a wise move in such a case

A headless Shopify for business offers a competitive edge and helps you speed up the digital retail transformation. It creates experiences that meet the current demands of B2B and B2C customers. That is great, but is headless commerce for all online stores?

Headless commerce is not a one-size-fits-all solution for digital brands. It is most suited to businesses looking to provide a convenient shopping experience. Here are some business types that can tap into headless eCommerce Shopify to reap the multitude of benefits:

1. Retailers with complex product catalogs

Retailers are often saddled with different products in a quest to appease consumers. Every customer has a unique and different demand. For instance, one consumer wants a light roast coffee with a medium grind; another wants a dark roast with a fine grind. You can see how each variation creates a unique SKU for a coffee producer

Volume accompanies complexity; the more items you have, the higher the need to manage them appropriately. Consequently, handling product catalogs can be challenging as they exhibit multiple product lines in attractive designs to drive customers. They require specialized management and maintenance.

Headless commerce Shopify is an advanced, logical, and clean way for any business with a large sales volume to search for creative marketing content. It elevates your website appearance and assists you in staying abreast with your competitors. It empowers endless creativity and reflects what you truly stand for to drive customers.

2. Brands with unique front-end experiences

A seamless and uninterrupted customer journey is essential for retaining customers. Speed and appearance are crucial in ensuring your customer receives a satisfying experience. Nothing is more frustrating than a website taking ages to load. And the bad news is you are losing sales if your site is slow and unappealing.

A one-second delay in loading a page causes an 11% drop in page views, reduces the conversion rate by 7%, and decreases customer satisfaction by 16%. Hence, having a website with good loading time and easy navigation is far more significant for an eCommerce retailer to ignore.

Headless eCommerce Shopify separates the front end from the back end, and the heavy back-end processes do not affect the front end. Thus decoupled sites have faster speed, which further positively impacts your SEO performance and helps you rank higher. It enhances agility and shuns interdependencies.

3. Businesses with multiple sales channels

Many businesses have more than one sales channel to manage and update. You may need to use the same functionality with a flexible implementation across multiple stores.

The growth in digital channels, transactions, and customizations has highlighted the need for more robust and enterprise-ready websites and applications than before. Not only do you need more buyer touchpoints, but you also must adapt to respond to their demands.

You can employ the headless Commerce Shopify platform to ensure a brand-consistent experience across channels. Thus you can alleviate the task of re-platforming each channel to improve its functionality. Consequently, you can create a unified experience and streamline omnichannel distribution.

4. Enterprises with existing technology infrastructure

Integrating legacy systems with eCommerce can be arduous. The platform lacks modern capabilities and functionalities. You need to combine new frameworks and solutions if you want a modern, cloud-based platform and create new user experiences.

An organization employs a starting 1,295 separate cloud-based services. You must integrate all these different services with your system for maximum use. However, legacy systems may have vulnerabilities, which could put you at risk.

A headless eCommerce Shopify uses API, such as Shopify GraphQL, and allows websites to communicate smoothly with the other systems. Further, you can develop a tech stack that enables you to pick premium features for your business.

Candidates for a Decoupled eCommerce Solution

Headless Shopify solutions are promising and viable. The platform delivers a CMS compatible with going headless.

But is it really what your business requires?

While decoupled architecture guarantees limitless perks, it may be unsuitable for you. Given below are a few candidates suitable for Shopify headless solutions:

1. eCommerce startups and small businesses

Say, you have always wanted to commence your digital startup to sell your products. You spend years developing your business with Shopify, a leading eCommerce platform. But you realize you have outgrown its native capabilities as you have scaled and risen in the market.

How do you trade your traditional platform for something more flexible without starting from the ground?

Maybe headless eCommerce Shopify is the perfect solution.

Many prefer Shopify for what it does well- inventory management, payment processing, PCI compliance, and more. On the other hand, you also want a super fast and impressive shopping experience.

You wish to have the best of both worlds, an exceptional front end accompanied by a reliable back end that can do it all. Thankfully, you can have them both with headless Shopify solutions.

Headless technology enables omnichannel capabilities and unrestricted freedom to customize your platform. You can keep the incredible back-end eCommerce functions intact and replace the front-end with a newer and better interface. But that is not it! It also allows you to unlock first-mover advantage and survive in the cutthroat landscape.

Moreover, headless commerce puts forward novel channels and devices to earn a competitive edge. Your customers can purchase on your website using their smartwatch or a voice search assistant.

2. Established businesses looking to modernize their eCommerce platform

Many organizations depend on monolithic eCommerce solutions where the front-end and back-end are connected. This end-to-end system integrates the functional back-end needed to sell products with a uniform front-end user experience. While it may sound fine and works for several firms, conventional eCommerce architecture can become bloated and difficult to update.

Traditional eCommerce has a slower time to market and high development costs, which delay innovation. It leaves little room for design opportunities, customization, and rich merchandising. All the code is in a single place in traditional commerce, which restricts it to one platform. You must add new technologies and customizations and hack them together to make it work.

Imagine building a new front-end for your eCommerce platform and realizing the latest technology has rattled the market. It would be a waste of resources and time, right? Headless eCommerce benefits businesses by solving this problem. It includes microservices and pieces together leading-edge software for disparate commerce solution elements.

Unlike traditional solutions, a decoupled platform does not constrict you from developing one type of customer experience. Modifying the content layer is simpler and less risky as the front- and back-end is unconnected. It allows you to change either end without adjusting the other side.

3. Businesses with unique business models or niche markets

Various fields and industries exist in the digital world. Their functionalities and workflows vary depending on their capabilities and service. Therefore, you must determine your business needs before selecting a platform to materialize your website. The next step is creating an appealing interface to captivate users while a seamless back-end facilitates uninterrupted service.

A headless storefront tailored to your needs becomes necessary when your business scales. Fortunately, you need not overhaul your existing front-end tech stack and design a new one from scratch. Shopify accommodates a front end to cater to your flourishing business requirements with minimal fuss.

You can leverage any programming language or technology in a headless eCommerce Shopify and make alterations independently without breaking anything. In addition, it enables quicker updates on any part of the system without affecting the functionality.

Case Study of Successful Headless Shopify Implementations

Some successful headless Shopify examples are:

1. Frank Darling

Frank Darling is a digital shop for buying rings. It allows users to buy custom-designed diamond jewelry and engagement rings per their preference.

  • Frank Darling switched their website to a headless Shopify.
  • Made adjustments and alterations to improve the user journey and page speed to enhance the booking experience.

2. Allbirds

Allbirds is known for its sustainable clothing and eco-friendly sneakers. The brand moved to headless technology to scale personalization efforts and page speed.

  • A headless solution has aided them in achieving a captivating, fast, and clean design that reflects their personality.
  • Their top page, "Our best-selling gifts," showcases the top products at a glance.


Saying headless is just a buzzword is wrong; it is the need of the hour. It is doubtlessly the present and future of eCommerce. Headless Shopify benefits enterprises and retailers and presents a modern way to sell. It allows you to develop cross-channel frontends using your preferred tech stack.

Further, it empowers you to create a seamless and immersive shopping platform your customers will love. Thus you get quicker turnaround, increased flexibility, and better scalability, which promises a remarkable customer journey and tailored purchase experience. Do you plan to move your platform to a headless commerce b2b or b2c? Disconnecting the layers seems simple; unfortunately, it is not like that.

However, you need not worry! F22 Labs can help you discover, test, and adopt the most suitable headless Shopify development solutions. Innovation and delighting your customers with compelling and unique digital experiences can significantly affect your business. Our one-hour free consultation will assist you with headless Shopify integration and pivot your site to stay on the cutting edge.

Author Detail

Author-Murtuza Kutub
Murtuza Kutub

A product development and growth expert, helping founders and startups build and grow their products at lightning speed with a track record of success. Apart from work, I love to network & Travel.


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