People across the world on average spend 3.5 hours on their mobile phones every day, wonder why? There is a mobile app for every service/product you need, be it ordering food, booking a flight/hotel, shopping, watching movies, Dating, fitness, and many more.
With people having multiple options in every segment, the scope for app development has evolved. Every company has invested its efforts to improve the user experience. It is crucial to understand where to start, how to start, and how fast can they move ahead. PoC, Prototype and MVP have become crucial parts of product development.
PoC stands for Proof Of Concept. The term in itself asks you what is your “Proof of your concept or the idea”. It is to know the feasibility of an idea. This may sometimes not involve any technical work, or might not involve any user feedback. This feasibility study could be technical feasibility or a business model feasibility for your new idea and testing to ensure that the idea is practically possible and will be accepted by your potential users.
It could be a detailed survey with a few hundred prospective users or hundreds of user interviews, or it could even be a technical build of some features.
A PoC will help you understand much quicker and for much cheaper if the idea is worth investing further time and money into.
Let’s say you want to build a subscription model for EV charging This is a similar business model to ClassPass where on one single subscription users could access various gyms and fitness studios/classes.
However for the EV charging subscription, here are some things a PoC could help you better understand :
Business model feasibility check :
Technical feasibility check :
Try to use as many readily available and off-the-shelf tools for your PoC as possible. Remember the goal of the PoC is to prove the idea has legs, and this is not the end product.
Proof of concept is about understanding your users, and their problems and seeing how your solution sits with them. A clickable prototype is more iterative where you involve your users over multiple rounds of feedback, and they have something visual to give feedback on.
A Prototype or a clickable prototype is a visual representation of your idea, the various useful features, and workflows that would exist in the product. This isn’t the actual product, and it consists of dummy data. There’s mostly no software development done. It will showcase how your product will look and feel if it is deployed. It’s really useful to show it around to potential users, stakeholders, and investors so they can get a better understanding of your idea.
Building a clickable prototype is the next logical step after validating the PoC. It ensures others “get it” when you’re explaining your idea. It makes it a lot easier to understand.
The prototype is always necessary to showcase what your product will look like. It’s also a lot easier to iterate and perfect your clickable prototype than the final product as moving things around on a screen or tearing down screens or flows altogether is much easier on just design than on the software side.
Examples: Include three clickable prototype links.
You can build it on your own using tools like Invision, Balsamiq, Figma, or Sketch to design some of the core workflows of your idea. However, that can take up a lot of time to get you up to the skillset of a solid designer. Hence It’s ideal to work with a good UI / UX designer who can help you quickly put together a beautiful-looking clickable prototype.
MVP stands for Minimum Viable Product. MVP software development is the absolute minimum product that you need to build to solve the user’s problem. It's a no bells, no whistles watered-down version of your end product, that just solves the core problem.
Don’t worry, this again isn’t your end product and this doesn’t have to stay his way. But building an MVP helps you launch a lot faster, get feedback much earlier and make corrections (if needed) quickly, before a whole lot of users start using your product.
MVP is a functional product that is built using code. It stores actual user data and shows real-world results. It’s not a dummy data prototype. MVP is the next step after you’ve gathered feedback from your users on your clickable prototype. Feedback for MVP is to check if the problem is solved thoroughly, but the feedback on the clickable prototype is about how the problem should be solved.
MVP is more of an early-stage product than the Beta version. MVP is when you have brought the essential part of your product in front of the user for the first time. It is the starting stage of building your idea. Beta is more of various early versions of the complete product. The beta will come only after the MVP is validated.
When you’ve done your homework with the PoC and have got strong positive feedback on the clickable prototype, then you should be moving full speed forward with the MVP development.
It is not a written rule that you have to follow the process of first building a PoC, then a clickable prototype & then the MVP. You could skip the PoC and clickable prototype if there are similar products already on the market.
The most important aspect is to understand what is the right way forward for you. At F22 Labs, we love working with and guiding first-time entrepreneurs to build their MVPs and build startups that solve problems!
A product development and growth expert, helping founders and startups build and grow their products at lightning speed with a track record of success. Apart from work, I love to network & Travel.
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