E-Commerce Performance Marketing Agency. 7.4x ROAS
We're a specialist e-commerce performance marketing agency for fashion, jewelry, swimwear, and footwear brands, running Meta & Google Ads campaigns that actually scale.
10X
Growth
94%
Campaign Success Rate
47%
Lower Cost Per Acquisition
Growing Together with Brands
Why E-Commerce Brands Choose a Specialist Agency?
E-commerce brands choose a specialist agency because growth depends on more than running ads. It requires understanding product margins, AOV, CAC, inventory, offers, and customer buying behaviour. A specialist team knows which campaigns to scale, which products need better positioning, and where the funnel is leaking revenue.
Instead of chasing clicks, the focus stays on profitable sales, stronger ROAS, better retargeting, and conversion improvements that directly impact revenue. At F22 Labs, this is exactly how we've helped brands hit 7.4x ROAS.
Why Fashion Brands Choose Our E-Commerce Performance Marketing Agency
Industry Specialists in Fashion & Lifestyle
Unlike general marketing agencies, we focus exclusively on fashion, footwear, jewelry, and swimwear brands. This specialized experience means we understand your unique audience, seasonal trends, and industry challenges from day one.
Proven Track Record
Our case studies speak for themselves with exceptional results: 7.4x ROAS for footwear, 5.9x ROAS for swimwear, and consistent performance across various fashion segments. These aren't just numbers, they're real business growth for brands like yours.
Transparent Communication
We believe in clear, straightforward reporting that shows exactly how your marketing budget is performing. No confusing jargon or hidden metrics, just regular updates that connect campaign performance to your business goals.
Strategic Channel Expertise
Our team has deep expertise in the platforms that matter most to fashion brands Meta and Google. Rather than spreading efforts across dozens of channels, we focus our energy on mastering the platforms where your customers actually shop.
Data-Driven Creativity
We blend analytical precision with creative excellence, creating ads that not only look beautiful but also drive measurable results. Our approach combines the art and science of marketing to develop campaigns that both engage and convert.
Growth-Focused Partnership
We see ourselves as an extension of your team: invested in your long-term success. Our approach focuses on building sustainable growth rather than quick wins that don't last, creating a foundation for continued expansion.
What are the Benefits of Performance Marketing for E-Commerce Brands?
Measurable ROI
Performance marketing gives e-commerce brands clear visibility into every dollar spent, from click to sale. For Phoria Jewellery, we tracked campaign performance across the funnel and helped turn $833k in ad spend into $4.8M in revenue.
Cost-Effective Campaigns
Strong performance marketing is not about spending more. It is about spending better. For Oceanus The Label, we focused Meta spend on high-intent audiences and purchase-led campaigns, helping turn $1.1M in ad spend into $6.6M in revenue.
Real-Time Optimization
E-commerce campaigns need active optimization, not delayed reporting. When Sarrieri's creative performance started slowing down mid-campaign, we refreshed the ad sets within 48 hours while campaigns were still live.
Highly Targeted Audiences
Effective e-commerce advertising depends on reaching the right shoppers at the right stage. For Sarrieri, we built audiences around purchase intent, lifestyle behaviour, and buying patterns to reduce wasted impressions.
Increased Scalability
Once campaigns have the right structure, scaling becomes more predictable. Oceanus The Label grew from test campaigns to $1.1M in managed ad spend because audiences, creatives, and bidding were built to support growth.
Diverse Marketing Channels
For fashion brands, Meta and Google serve different roles. Meta builds discovery; Google captures shoppers already searching. We run both simultaneously and shift spend between channels based on where conversions are actually coming from.
Enhanced Customer Insights
Every campaign generates data beyond ROAS. Results show which product categories resonate with which audience segments, which feeds back into product decisions, not just ad strategy. You learn what customers actually want to buy, not just what they clicked on.
Low Risk, High Reward
Performance marketing is measurable from day one, so you can stop what isn't working before it drains the budget. Test budgets prove the approach first, scaling only happens when the data supports it.
How Our E-Commerce Performance Marketing Agency Runs Your Campaigns
Understanding Business Goals
We begin by learning about your business, target audience, and specific objectives, whether it's driving sales, increasing leads, or boosting brand awareness. This helps us align campaign goals with your overall marketing strategy.
Competitor and Market Analysis
We conduct thorough research to understand your competitors and industry trends. This analysis identifies gaps and opportunities to craft a Meta Ads strategy that stands out.
Audience Targeting Strategy
Using Meta's advanced targeting tools, we define your ideal audience based on demographics, interests, behaviors, and custom or lookalike audiences to maximize ad relevance and impact.
Ad Creative Development
Our team designs compelling ad creatives, including images, videos, and copy that resonate with your audience and align with your brand voice, ensuring high engagement rates.
Campaign Setup and Launch
We structure campaigns efficiently, selecting the right objectives, bidding strategies, and placements on platforms like Facebook and Instagram. Once optimized, the ads are launched.
Ongoing Campaign Monitoring
We continuously track performance metrics such as impressions, clicks, and conversions. This vigilant approach allows for timely adjustments for better results.
Data-Driven Optimization
Using insights from campaign data, we refine targeting, creatives, and budgets to improve performance. Our iterative approach ensures your ads deliver maximum ROI.
Reporting and Insights
We provide detailed reports that break down campaign performance, highlight key insights, and recommend next steps. Our transparent communication keeps you informed every step of the way.
From Campaigns to Conversions - Performance that Pays
Transforming marketing spend into measurable growth and ROI with data driven strategies.
F22 Labs Performance Marketing Case Study
Growth Metrics
Fashion
Industry
$350k
Adspend
$1.5M
Grossed in revenue
4.3x
ROAS at high scale
$136.50
AOV
Our Strategy
Our fashion client's 4.3x ROAS came from implementing a multi-channel approach across search, social, and display networks. We developed advanced audience segmentation to target different customer personas throughout their shopping journey. Our creative testing framework continuously refreshed visuals and messaging to prevent ad fatigue in this fast-moving industry.
By leveraging dynamic product ads that automatically showcased relevant items based on browsing behavior, we personalized the shopping experience at scale. We also implemented strategic budget allocation during high-conversion seasons and adjusted bidding strategies for sales events, maximizing efficiency when it mattered most.
Growth Metrics
Jewellery
Industry
$833k
Adspend
$4.8M
Grossed in revenue
5.8x
ROAS at high scale
$136.50
AOV
Our Strategy
Our jewelry client achieved an exceptional 5.8x ROAS by implementing a luxury-focused performance marketing approach. We developed sophisticated audience targeting based on purchase intent and special occasions (engagements, anniversaries, celebrations). By creating premium ad creative that highlighted craftsmanship and emotional connection, we attracted high-value customers.
Our strategy employed strategic remarketing with increasing discount tiers to convert hesitant shoppers considering significant purchases. We also implemented dayparting to target affluent customers during peak browsing hours and optimized campaigns for mobile shoppers. Balancing brand prestige with performance metrics helped us scale ad spend while maintaining impressive efficiency.
Growth Metrics
Swimwear
Industry
$1.1M
Adspend
$6.6M
Grossed in revenue
5.9x
ROAS at high scale
$87.75
AOV
Our Strategy
We focused on seasonal targeting to maximize the swimwear brand's peak buying periods while maintaining year-round performance through destination targeting. Our customer segmentation identified beach vacationers, fitness swimmers, and fashion-conscious consumers. We created video-first creative content showing products in real-world settings across Facebook and Instagram.
Using weather-triggered ad campaigns on Meta and Google to target regions experiencing warm weather and implementing remarketing to capture shoppers during the typically short decision period for swimwear purchases, we achieved outstanding results even with high ad spend levels.
Growth Metrics
Footwear
Industry
$361k
Adspend
$2.6M
Grossed in revenue
7.4x
ROAS at high scale
$87.75
AOV
Our Strategy
We created detailed customer groups based on shoe style preferences and buying behaviors across Meta and Google platforms. Our campaigns used high-quality images showing different ways to wear the shoes in everyday settings. We set up special ads for new product launches and bestsellers, making sure each ad group had its own budget based on what was selling best.
Using Google's search ads, we targeted people looking for specific shoe types, while our Meta ads reached people based on their interests and past shopping habits. We also used remarketing to show ads to people who looked at products but didn't buy, which helped boost our overall sales results.
Our Happy Clients
See how we've helped businesses grow and thrive.
I just want to say that we worked with F22 and Murtuza and his whole team to scale our business over the course of a year, and they did a exceptional job. They're extremely goal-oriented, they're easy to communicate with.
I've been working with F22 Labs now for a year. I'd say they're definitely the best digital ads agency we have worked with. They're super flexible and have many different ways of working together, which is attractive for a small brand.
I would highly recommend F22 to any brand, big or small, who wants to rapidly scale their D2C commerce. Their approach is intelligent, it's responsive, it's highly reactive to what's going on the digital landscape, and they are always in communications to help make sure that the campaigns perform at the best for us.
I just want to say that we worked with F22 and Murtuza and his whole team to scale our business over the course of a year, and they did a exceptional job. They're extremely goal-oriented, they're easy to communicate with.
I've been working with F22 Labs now for a year. I'd say they're definitely the best digital ads agency we have worked with. They're super flexible and have many different ways of working together, which is attractive for a small brand.
I would highly recommend F22 to any brand, big or small, who wants to rapidly scale their D2C commerce. Their approach is intelligent, it's responsive, it's highly reactive to what's going on the digital landscape, and they are always in communications to help make sure that the campaigns perform at the best for us.
Frequently Asked Questions (FAQs)
Clearing Up the Most Asked Questions About Performance Marketing.
We specialise in fashion, footwear, jewelry, swimwear, and lifestyle e-commerce brands. Our focus is intentionally narrow, so we understand the buying behaviour, creative trends, seasonality, and conversion patterns that matter in these categories.
The first 30 days are usually focused on data collection, audience testing, creative testing, and understanding what converts. By day 60, we start seeing clearer performance patterns. By day 90, most brands have enough data to scale with more confidence. Our clients typically reach consistent ROAS between 4x–7x after the initial ramp-up period.
We build a creative refresh calendar from the start. Fashion audiences can fatigue quickly, so we continuously test new angles, ad formats, hooks, visuals, and product-led creatives to keep campaigns fresh and effective.
We manage both Meta and Google Ads. Meta works well for discovery, storytelling, and retargeting, while Google captures high-intent shoppers through search and shopping campaigns. Most e-commerce brands see stronger results when both channels work together.
As an e-commerce performance marketing agency, we recommend a minimum ad spend of $5,000/month. This gives us enough data to test, optimise, and make meaningful decisions. With smaller budgets, performance can be harder to stabilise.
We usually plan peak season campaigns 6–8 weeks in advance. This includes creative preparation, offer planning, budget allocation, audience warm-up, and retargeting setup. Strong peak-season performance is built before the rush, not during it.
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