What to Expect When You Hire a Website Redesign Agency?

Are you frustrated by high bounce rates and sluggish traffic? When you hire a website redesign agency, you tap into expert skills that elevate your site’s performance, guiding visitors smoothly toward your conversion goals.

According to Saleslion, 38% of visitors abandon sites with unappealing layouts, and mobile issues cost businesses up to 50% of potential smartphone traffic. Data-driven redesigns are aimed at winning back audiences.

Understanding the agency’s process from goal setting and data analysis to testing builds confidence and ensures every decision boosts your traffic throughout the project lifecycle.

Ready to see how a strategic redesign can reclaim lost audiences and supercharge your site’s performance? Let’s dive in!

6 Things To Consider Before Hiring a Website Redesign Company

1. Setting Clear Traffic & Conversion Goals

Your collaboration with the agency begins with a focused KPI workshop. You will share the core objectives, whether that is generating leads, driving e-commerce sales, or boosting newsletter sign-ups, and the agency will recommend three to five metrics to track, such as page views, session duration, bounce rate, and form-completion rate. Next, they will pull your past three to six months of Google Analytics data, heat-map recordings, and user-survey feedback to produce a Baseline Performance Report. This report highlights your highest-exit pages, device-specific bounce patterns, and conversion-funnel drop-off points. 

From there, you agree on SMART targets that guide every design and development decision.

2. Crafting a Data-Driven Redesign Roadmap

Using your baseline data, the agency creates a comprehensive strategy covering information architecture, performance tuning, and SEO. First, they conduct an IA audit, often using card-sorting sessions with real users, to propose a streamlined sitemap that groups content more intuitively. 

Next, they run speed-testing tools such as Lighthouse and GTmetrix to identify slow assets like uncompressed images and render-blocking CSS, estimating how each fix will improve load times. 

Finally, they build an SEO roadmap that includes mapping high-value keywords to existing and new pages, creating metadata templates for title tags and meta descriptions, and outlining technical enhancements such as XML-sitemap updates, robots.txt best practices, and schema markup snippets. The result is a detailed project plan with clear milestones, deliverables, and time estimates.

Suggested Reads: How to Avoid Common Redesign Pitfalls (6 Tips)

3. Collaborating on User-Centric Designs

Once the strategy is finalized, you review wireframes and prototypes. In the first round, you examine low-fidelity sketches of key templates, home page, category pages, and product or service pages, focusing on menu hierarchy and paths to primary calls to action. 

In the next round, you interact with clickable prototypes in tools like Figma or InVision to validate responsive behavior on tablets and smartphones. 

Feedback is collected in structured sessions (for example, round one covers layout and navigation, while round two focuses on visual styling and micro-interactions). 

This iterative process ensures that each design decision, from hero-section CTA placement to submenu labeling, is based on practical usability rather than abstract buzzwords.

4. Integrating Your CMS & Existing Tools

Whether your site runs on WordPress, Drupal, or a headless CMS, the agency handles content migration and technical setup so nothing breaks at launch. They begin by auditing all content types, blog posts, case studies, product pages, and mapping legacy URLs to new ones to preserve SEO equity. 

Next, they configure essential plugins or modules for SEO, caching, image optimization, and form building, and they install your marketing automation script, such as CRM forms and email-capture popups. 

Everything is deployed to a staging environment, where automated tests (for example, broken-link checkers) and manual smoke tests confirm that forms submit correctly, embeds load, and third-party integrations work as expected.

5. Optimizing SEO & Content Strategy

A robust redesign embeds SEO into every layer of your site. The agency will recommend a refreshed content strategy that identifies pillar topics aligned with your business goals and audience needs, then builds an editorial calendar assigning target keywords, word counts, and publication dates. On each page, they apply best practices such as concise, keyword-rich title tags (60 characters or fewer), engaging meta descriptions (155 characters or fewer), proper H1 and H2 structure for scannability, and descriptive alt-text for images. 

They also plan an internal linking structure so that pillar pages pass authority to supporting blog posts and resource hubs.

6. Testing, Launching & Measuring Success

In the final phase, the agency focuses on quality assurance and real-time monitoring. They test your site across major browsers, Chrome, Firefox, Safari, Edge, and on multiple devices, benchmark performance metrics like Time to First Byte and Largest Contentful Paint, and verify that GA4 tags, event-tracking scripts, and conversion goals fire correctly. On launch day, they monitor analytics for unexpected changes such as spikes in 404 errors, server-error alerts, or increases in bounce rate, and they compare traffic and engagement numbers against your pre-launch baselines. Within the first week, you receive a Launch Report detailing improvements, for example, a 20 percent lift in mobile sessions, along with a prioritized list of next steps for ongoing optimization to ensure sustained growth.

Conclusion

Revamping your website through an experienced agency does much more than refresh your look; it delivers measurable traffic growth, longer session durations, and higher conversion rates through strategic planning, data analysis, and user-focused design.

By setting clear goals, embracing SEO best practices, and rigorously testing before launch, you’ll maximize every source of organic, referral, and paid traffic and keep visitors coming back for more.

Choosing the right website redesign partner ensures a seamless project from kickoff to post-launch optimization, turning your redesign into a powerful driver of sustained growth.

Need Expert Help?

If you're planning a redesign and want a team that combines strategy, user experience, and performance, explore our website redesign services. At F22 Labs, we focus on creating sites that are not only visually engaging but also optimised for traffic, conversions, and long-term growth.