Top 12 Shopify Features to Skyrocket Your E-Commerce Store in 2025

Shopify is one of the most powerful e-commerce platforms out there, but simply launching your store isn’t enough to stand out or scale. 

To grow your e-commerce business in today’s competitive market, you need to go beyond the basics and leverage the features that truly drive performance.

From tools that streamline checkout to built-in marketing automation and advanced analytics, Shopify offers a wide range of features designed to help you sell smarter, run more efficiently, and create a seamless customer experience.

The challenge? Many store owners either overlook these tools or are unsure of how to utilise them effectively. That’s why, if you’re serious about unlocking Shopify’s full potential, it might be time to hire a Shopify developer, someone who can help you customise your store, integrate powerful features, and optimise for growth.

Whether you’re launching your first product or scaling to six figures and beyond, knowing what Shopify can do gives you a serious edge.

In this guide, we’ll break down 12 powerful Shopify features every store should be using,  what they do, why they matter, and how to turn them into engines for growth. 

Let’s dive in and give your store the upgrade it deserves.

1. Shopify Flow: Automate Your Workflow

What It Is: Shopify Flow is your store’s trusty sidekick, tackling repetitive tasks like updating inventory, tagging loyal customers, or sorting orders, all on autopilot. 

Imagine freeing up hours to focus on growing your business while Flow keeps things running like clockwork, effortlessly and error-free.

Why It Matters: It frees up your time and minimises errors. Picture a small fashion boutique using Shopify Flow to identify loyal customers and reward them with exclusive deals, sparking a 20% surge in repeat purchases. It’s like having a smart helper that boosts your sales effortlessly.

How to Use It: Set up easy workflows in Shopify Admin, like automatically sending a discount code when inventory dips low. It’s like putting your store on autopilot, saving you time and keeping customers happy with timely offers, all while ensuring your shop runs like a well-oiled machine.

Pro Tip: Pair Shopify Flow with Shopify Email to create automated post-purchase campaigns that delight customers. Imagine thanking shoppers with a personalised discount code right after their order, encouraging them to return. This simple combo saves time and boosts loyalty, making your store feel like a trusted friend.

2. Shopify Scripts: Customise Checkout Experiences

What It Is: Shopify Scripts is your checkout’s secret superpower, empowering you to create tailored discounts, unique payment options, or smart shipping rules. Imagine delighting customers with personalised offers, like free gift-wrapping for big orders, making their shopping experience unforgettable. 

Available through Shopify Plus or apps like Script Editor, it’s a game-changer for boosting sales and loyalty. Just test changes in a sandbox to keep things glitch-free. 

Why It Matters: It turns shopping into a memorable experience, like when a jewellery store surprised customers with free engraving on orders over $100, boosting sales by 15%. Personalised touches like these make your store stand out, keep customers coming back, and grow your revenue, all with a few clever tweaks!

How to Use It: Get started with Shopify Scripts by jumping into Shopify Plus or grabbing an app like Script Editor. It’s like unlocking a toolbox to customise your checkout; think adding exclusive discounts or special shipping perks. Just a few clicks in your Shopify Admin, and you’re ready to wow customers!

Pro Tip: Stay stress-free by testing Shopify Scripts in a sandbox first. It’s like rehearsing before the big show, ensuring your checkout runs flawlessly. This quick step prevents glitches, keeping your customers happy and your sales flowing smoothly, no hiccups, just a seamless shopping experience!

LEARN MORE: How to Use Shopify's Discount Features to Increase Sales

3. Shopify POS: Seamless Omnichannel Retail

What It Is: Shopify POS blends your online and in-store sales into one seamless system. Imagine effortlessly tracking inventory across your website and physical shop, ensuring customers get a consistent experience. 

This unified setup saves you time, reduces mix-ups, and makes your business feel like a trusted, all-in-one destination.

Why It Matters: It delivers a seamless shopping experience that keeps customers happy. Picture a cosy coffee shop syncing its online and in-store inventory with Shopify POS, cutting stockouts by 30%. 

This ensures your customers always find their favourites, boosting loyalty and making your store feel reliable and welcoming.

How to Use It: Easily set up Shopify POS hardware and sync it with Shopify Admin to streamline your sales. It’s like giving your store a central command centre for online and in-store operations. 

Pro Tip: Tap into POS analytics to spot your top-performing locations and boost profits with data-driven decisions.

4. Shopify Markets: Expand Globally

What It Is: Shopify Markets lets you manage international selling from a single place. It handles multi-currency pricing, language preferences, duties, and taxes, so you can offer a localised shopping experience no matter where your customers are.

Why It Matters: Selling globally shouldn't mean more complexity. Shopify Markets simplifies cross-border commerce so customers feel like they’re buying from a local store. This builds trust, reduces cart abandonment, and unlocks new streams of growth without needing multiple storefronts.

How to Use It: Inside Shopify Admin, go to Markets and set up regions. You can customise prices, languages, and shipping rules per market for better control.

Pro Tip: Pair it with Shopify Translate & Adapt to ensure your product pages speak directly to international shoppers in their language.

5. Shopify Fulfilment Network: Streamlined Logistics

What It Is:  The Shopify Fulfilment Network (SFN) connects your store to a network of strategically located fulfilment centres that pick, pack, and ship your products efficiently. It’s tightly integrated with your Shopify backend, allowing you to manage logistics seamlessly as your order volume grows.

Why It Matters: Fast, reliable delivery isn’t just a nice-to-have; it’s expected. SFN reduces shipping times, automates fulfilment, and frees you to focus on building your brand instead of managing warehouse chaos. But setting it up properly requires some backend know-how. 

How to Use It: From your Shopify Admin, apply for access to SFN, connect your products, and sync your inventory to start automating fulfilment.

Pro Tip:Use the SFN dashboard to monitor performance and adjust inventory placement based on customer demand. A well-configured setup, especially with help from a Shopify expert, can cut delivery costs and boost customer satisfaction.

6. Shopify Collabs: Boost Affiliate Marketing

What It Is: Shopify Collabs helps you connect with creators and influencers who can promote your products. It lets you manage affiliate campaigns, set custom commissions, and track performance, all in one place.

 Why It Matters: Instead of guessing who might talk about your brand, Collabs gives you direct access to people already engaging with your audience. This turns content into clicks and partnerships into revenue, without the chaos of managing influencers manually.

How to Use It: Open Shopify Admin, apply to join Collabs, and start browsing creator profiles. Set your commission structure and invite the right partners.

Pro Tip: Add UTM parameters to every affiliate link so you can track exactly where sales are coming from and double down on top performers.

7. Shopify Email: Targeted Email Campaigns

What It Is: Shopify Email is a built-in marketing tool that lets you create, send, and automate email campaigns directly from your dashboard. It comes with ready-made templates and customer segmentation tools.

Why It Matters: Email is still one of the most cost-effective ways to turn one-time buyers into loyal customers. With Shopify Email, you can set up welcome series, product recommendations, or recovery emails without needing third-party tools.

How to Use It: Inside Shopify Admin, go to Email, choose a template, customise your content, and send it to a specific customer segment.

Pro Tip: Run A/B tests on subject lines or send times to improve open rates and find out what messaging drives the best results.

8. Shopify Analytics: Data-Driven Decisions

What It Is: Shopify Analytics gives you real-time reports on your store’s performance, from sales trends and traffic sources to customer behaviour and product performance.

Why It Matters: Decisions backed by data are always smarter. With clear visuals and breakdowns, you can understand what’s working, what’s not, and where to focus your efforts to drive more growth.

How to Use It: Head to your Shopify Admin and open the Analytics dashboard. Explore reports on sales, marketing, customers, and operations.

Pro Tip: Export your data into Google Sheets for custom tracking or to share performance insights across your team.

9. Shopify App Store: Extend Functionality

What It Is: The Shopify App Store is a marketplace of thousands of apps built to enhance your store. Whether you want better SEO, customer reviews, upsells, or shipping tools, there’s likely an app for it.

Why It Matters: Every store has unique needs. Instead of building from scratch, you can plug in features that improve your customer experience, automate tasks, or boost conversions, all without coding.

How to Use It: Open Shopify Admin and go to the App Store. Search for the feature you want, review app details, and install directly to your store.Pro Tip: Look for apps with high ratings, recent updates, and free trials to test value before committing.

10. Liquid Customisation: Build Unique Stores

What It Is: Liquid is Shopify’s templating language that powers your theme’s logic and layout. It lets you create fully customised designs, dynamic content blocks, and advanced storefront experiences.

 Why It Matters: Your storefront should feel like your brand, not just another template. Liquid gives you the flexibility to adjust layouts, change product displays, or build features that better serve your audience.

How to Use It: From the Shopify Admin, go to your theme files and access the Liquid code editor. You can make changes directly or work with a developer.

Pro Tip: Customising with Liquid requires both design sense and technical expertise. That’s why it’s smart to hire a Shopify developer to bring your ideas to life. Agencies like F22Labs specialise in advanced Liquid customisation, helping brands turn default themes into unique, high-converting storefronts.

Suggested Reads- What To Expect When Hiring A Shopify Expert 

11. Multipass: Seamless B2B Logins

What It Is: Multipass enables secure single sign-on for your wholesale or B2B customers, so they can log into your Shopify store through another platform or portal without creating new credentials.

Why It Matters: Multipass creates a smooth, secure login experience for business customers who need quick access to exclusive pricing, bulk orders, or custom catalogues. It also keeps your data synced across systems.

How to Use It: Available on Shopify Plus, enable Multipass and connect it with your external system. It generates unique login tokens for each user.

Pro Tip: Integrate Multipass with your CRM or ERP to deliver personalised B2B experiences while maintaining centralised data control.

12. Shopify Hydrogen: Headless Commerce

What It Is: Shopify Hydrogen is a React-based framework for building fast, custom storefronts that run separately from the core Shopify theme engine. It supports headless commerce for developers.

Why It Matters: Hydrogen gives you full control over how your store looks and behaves, allowing for advanced design, custom interactions, or integration with 3D content and apps.

How to Use It: Set up Hydrogen using Shopify’s Developer Tools, then deploy your custom frontend while syncing with backend data via Storefront API.

Pro Tip: Pair Hydrogen with Oxygen, Shopify’s hosting solution, to deploy your headless store without external infrastructure setup

FAQs

Conclusion

Mastering these 12 Shopify features, Flow, Scripts, POS, Markets, Fulfilment, Collabs, Email, Analytics, Apps, Liquid, Multipass, and Hydrogen, can skyrocket your e-commerce store in 2025.

Start by experimenting with one high-impact feature, like Shopify Flow to automate tasks or Shopify Email to boost customer engagement, and monitor the results through Shopify Analytics.

If you want tailored implementation or deeper customisation, it’s smart to hire a Shopify developer from F22Labs. Their team can help you unlock the full potential of these tools, fine-tune your store’s performance, and scale faster with confidence.

For quick wins, test a feature today, and if you're ready to go deeper, expert guidance makes all the difference.

trial. Ready to scale? Download our free Shopify Features Checklist to implement these tools today!