Top 10 Questions to Ask Before Hiring a Website Redesign Partner

Is your website not getting the traffic it deserves? Before you dive into a redesign, it’s important to choose a partner who understands both design and SEO. According to Nielsen Norman Group, 75% of users judge a website’s credibility based on its design, while Statista reports that 52% of all website traffic comes from mobile devices. 

A poor redesign can cost you rankings, traffic, and revenue. This blog covers the ten most important questions you should ask before hiring a website redesign partner, so you can protect your SEO, improve user experience, and set your site up for long-term success.

1. Proven Traffic Growth: How Have You Delivered Measurable Results?

Before settling on a vendor, request case studies showing specific traffic gains. Did they boost organic sessions by 30%? Or increase referral visits? Look for before-and-after analytics screenshots or Google Analytics reports. 

A strong candidate will share real numbers like a 45% lift in unique visitors over three months and explain the tactics used (on-page SEO, UX improvements, technical fixes). Contextualize their wins: Was it for a B2B SaaS site or an e-commerce store? 

This clarity ensures they’ve tackled challenges similar to yours. It’s not about flashy visuals alone; your redesign partner must prove they can grow and protect your site traffic through data-driven methods.

2. Embedded SEO Strategy: What’s Your End-to-End Approach?

SEO can’t be an afterthought. Ask how they integrate keyword research, metadata optimization, and technical audits from day one. Do they analyze your current search rankings, identify high-intent terms, and map keywords to new page templates? 

Will they monitor core web vitals (CLS, LCP) to safeguard rankings during and after launch? A thorough partner uses tools like SEMrush or Ahrefs to track pre- and post-redesign visibility and submits sitemaps to Search Console immediately after launch. 

Verify they’ll implement 301 redirects for any URL changes to preserve link equity. This end-to-end SEO mindset ensures your new design doesn’t cost you organic traffic.

3. Speed Optimization Plan: Which Techniques Do You Prioritize?

Page speed directly impacts bounce rates and conversions. Inquire about their approach to compressing images (WebP, lazy loading), minifying CSS/JS, and leveraging CDNs for global delivery. 

Do they establish performance budgets defining target load times and test with real-device emulation in Lighthouse or WebPageTest? Ensure they plan critical-path optimizations, defer non-essential scripts, and enable HTTP/2 or Brotli compression on servers. 

Ask for examples: have they reduced load times from 4 seconds to under 2 seconds? Fast, streamlined code and rigorous testing guarantee your redesign enhances user experience rather than hindering it.

4. Mobile-First Testing: How Will You Preserve Mobile Traffic?

With over half of traffic on phones, mobile optimization matters most. Learn their process for responsive breakpoints, touch-friendly navigation, and adaptive images. Do they test on multiple devices and networks? 

Can they show past projects where mobile sessions increased or mobile bounce rates dropped? They should use tools like BrowserStack for cross-platform QA and prioritize mobile page speed (e.g., using AMP if needed). 

A solid partner will balance flexible layouts with performance, ensuring your site serves all users equally well, regardless of screen size.

5. Analytics & Reporting: Which Metrics Define Success?

Traffic alone doesn’t tell the full story. Ask which KPIs they’ll track, bounce rate, pages per session, goal completions, and channel attribution. Will they set up custom dashboards in Google Analytics or Data Studio? 

A transparent partner provides weekly or monthly reports comparing pre- and post-launch figures, highlights anomalies, and suggests tweaks based on user behavior (heatmaps, session recordings). Clear, timely reporting keeps you in control and helps pivot strategies if traffic dips unexpectedly.

6. URL & Redirect Management: What’s Your 301-Redirect Strategy?

Redesigns often reshape site structures mishandled URLs can tank traffic. Confirm they’ll conduct a full URL audit, map old URLs to new ones, and implement 301 redirects before launch. 

Ask if they’ll update internal links, regenerate sitemaps, and resubmit them to Google Search Console. They should also monitor crawl errors and fix any broken links immediately. A rigorous redirect plan preserves SEO equity and ensures visitors and search bots always land on the right pages.

7. Content Migration & Optimization: How Will You Handle Existing Assets?

Content drives traffic. Inquire how they’ll audit your current pages, identify thin or outdated content, and map it to new templates. Will they optimize headings, metadata, and image alt text during migration? 

Do they offer copywriting support to enhance clarity and SEO value? A partner who audits and enriches your content not only preserves rankings but can unlock new keyword opportunities, ensuring your revamped site attracts more qualified visitors.

8. Traffic Channel Integration: How Do You Preserve Campaign Tracking?

Your site benefits from multiple channels, PPC, email, and social. Ask how they’ll maintain UTM parameters, reinstall tracking pixels (Facebook, LinkedIn), and verify conversion events in Tag Manager. 

Will they coordinate with your paid-media or CRM teams to ensure no data gaps occur? Seamless integration means your campaigns continue uninterrupted and your analytics remain accurate, so you never lose sight of where your traffic comes from.

9. Post-Launch Monitoring & Tweaks: What’s Your Follow-Up Process?

A redesign isn’t set-and-forget. Ensure they’ll monitor traffic shifts daily for at least two weeks, conduct A/B tests on key pages (home, product, landing pages), and deploy quick fixes for unexpected drops. 

Ask if they provide a warranty period for bugs or performance regressions. Ongoing optimization based on live data secures your traffic gains and continuously improves user experience.

10. Collaboration Style: Who Will Be Your Point of Contact?

Effective communication keeps projects on track. Clarify who leads design, development, and SEO on their team. How often will you receive status updates, weekly calls, email summaries, or project-board tickets? 

A partner who adapts to your preferred tools (Slack, Asana, Trello) and meeting cadence reduces misunderstandings and accelerates decision-making, so your redesign stays on schedule and within budget.

Conclusion

By asking these ten questions, you’ll find a redesign partner who keeps your site fast, easy to use, and visible in searches. Make sure they can show real traffic gains, handle mobile users well, and keep your tracking tools working. 

Check their plan for moving your content and fixing any issues after launch. A good partner will protect your current SEO and help your site grow.

Need Expert Help?

Need expert help choosing a website redesign company? Our website redesign services help you ask the right questions and find the best team. We check their SEO skills, design process, and how they move your content. 

We make sure they keep your site fast, easy to use, and growing. Get advice from our team so you avoid costly mistakes in designing. Contact us today to learn more, and let us guide your redesign journey.